Designed for Revolution

Topics: china online video, online advertising, Tmall Partners, online video marketing in China

Nov 2016 (Shanghai) – Yooya today revealed that videos in its online video advertising network exceeded one billion views in October, in fact reaching nearly 1.2 billion views for the month. Total monthly views have increased by over 600% in the last twelve months. Through its network Yooya provides an online video “marketplace” that connects advertisers to video content to distribution through the company’s 40 video platform partners—including Alibaba’s Youku, Baidu’s iQiyi, and Tencent Video. Rick Myers, Yooya CEO and cofounder, said “Online video is rapidly replacing traditional TV as the go-to media for just about every key demographic, but advertising solutions just haven’t kept up. In China, where more video is consumed in any given month than anywhere else on the planet, there are still no solutions for even the world’s most sophisticated brands and advertisers to easily deliver video-based campaigns at the scale that China demands—to hundreds of millions of viewers across dozens of video platforms. Yooya is fixing this problem.” The company’s network includes 150 premium video creators with content delivered across 690 channels and more than 28 million subscribers. The company’s CMO, long-time ad industry veteran John Steere, further explained, “Yooya’s video marketplace enables brands, agencies and publishers to buy and sell video advertising across China’s 800 million active monthly video users. Our integrated video campaigns increase advertising awareness, engagement and most importantly conversion.” Yooya’s end-to-end suite of video-based marketing and advertising solutions include not just significantly simplified access to larger viewer audiences and broader distribution for video campaigns, but also monitoring, analytics, path-to-purchase integration, and, direct connectivity to ecommerce. About Yooya Yooya is China’s leading online video marketing and ecommerce marketplace. We connect brands and agencies with content, distribution and advertising solutions that drive massive awareness and measureable conversion. Media Contact: John J. Steere, CMO Tel: +86 (21) 6385-8880 Email: pr@yooya.co Website: www.yooya.co

Oct 2016 (Shanghai) – Yooya today has announced that its 3 most popular Online Video categories amassed 546 million views in September, 2016. Yooya, one of China’s largest online video networks, was founded to provide the greatest distribution reach for local, regional and global content creators. Entertainment was Yooya’s most popular content category in September, followed by Sports & Gaming. In addition to the strong viewership, creators in the Entertainment category created nearly 2,000 new videos in the month, generating over 300,000 engagements and gaining over 220,000 new subscribers. Cumulatively, Yooya’s top three categories garnered impressive viewership and engagement. Respectively, the categories gained 1.6 million engagements, over 550 thousand new subscribers and generated 546 million views. These 3 categories now count over 13 million subscribers. John Steere, CMO of Yooya commented, “The growing viewership of our network reflects both the quality of our creator’s content, the ever increasing usage of online video in China and the breadth and depth of our catalog. Yooya is the partner of choice for creator’s and influencers in China, and we’re delighted to be highlighting them to the world. Online video represents a massive opportunity for brands to integrate organically with audiences across China, as video continues to play an integral part of the Chinese internet experience”. Yooya connects brands with influencers and creators in uniques ways. By matching brands with relevant creators and categories, we are able to support targeted opportunities to connect with viewers at massive scale. About Yooya Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions. Our one-stop, technology-driven approach to online video delivers broader distribution, better data insights, superior monetization, and more effective video advertising solutions. Media Contact: John J. Steere, CMO Tel: +86 (21) 6385-8880 Email: pr@yooya.co Website: www.yooya.co

Aug 2016 (Shanghai) – Yooya, today has announced that it has surpassed 730 million monthly video views for July, a year ahead of plan and only two years after the company’s founding.

Yooya, one of China’s largest online video networks, was founded to provide the greatest distribution reach for local, regional and global content creators. The company provides a one-stop solution for distribution, rights management and ad solutions of online video in China.

John Steere, CMO of Yooya commented, “We’re focused on being the conduit between local/global brands, content creators and platforms in the explosive Chinese online video space, our growth is indicative of the value we bring our partners and brands, plus we have lots of room left to grow”.

Recent studies indicate that online video viewership has skyrocketed and is the most popular medium in China by time spent. A recent report from eMarketer found that Internet users in China spend 33% of Internet time watching video vs. 10% in social media. Steere noted, “The average consumer in China spends over three hours daily watching online video”.

Yooya connects brands with video creators in unique ways, through the creation of an ecosystem that enables targeted and relevant opportunities for brands with distribution to viewers at a massive scale. Yooya’s content catalog connects a brand’s message and demographic with relevant creative that is authentic to online video viewers in China.

About Yooya

Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions. Our one-stop, technology-driven approach to online video delivers broader distribution, better data insights, superior monetization, and more effective video advertising solutions.

Media

Contact:          John J. Steere, CMO

Tel:                  +86 (21) 6385-8880

Email:              pr@yooya.co

Website:        www.yooya.co

Jun 2016 (Shanghai) – Yooya today announced that 16 new content partnerships, all originating in China, were signed in June, bringing the total to 100. Yooya’s highly engaging mix of Chinese and global online content is helping drive Yooya’s viewership to record levels.

The new partners include some of the most popular creators in China, producing unique and original automotive, travel, food, entertainment and comedy content. On average, their videos earn 1.6 million views per episode and, in aggregate, have been viewed over 369 million times.

Examples of the new domestic content creators include Guihu, whose travel program is called 

‘I wanna travel’ and creator LanDu’s entertainment program, MiWenLianBo.

“Yooya delivers the widest online video distribution in China —available to 95% of the Chinese Internet population,” says Yooya CEO Rick Myers. “When you have over 700 million viewers, that creates an upwards spiral, with content creators, users, and advertisers all wanting to participate.”

Yooya’s content partners achieve distribution across more than 29 online video platforms, including Youku, iQiyi, Tencent, WeChat and Sina. Yooya offers creators a full suite of analytics, focusing on audience intelligence and rights management, to give them the tools they need to be successful.

“Our portfolio of both Chinese and internationally-sourced quality, relevant content makes us the ideal partner for global and local brands as well as advertising agencies looking to use video to reach a massive, targeted and highly engaged audience,” says John Steere, Yooya’s CMO. “Whether you’re a global automotive brand, CPG or digital/advertising/media agency, our content portfolio offers the perfect opportunity to combine your message with the right content and distribute at the scale you need.”

Yooya provides creators with the most advanced distribution, analytics and rights management features, and that means advertisers have a strong choice of targeted content channels to connect with this vast audience.

About Yooya

Yooya is a fast growing online video network in China, providing comprehensive content distribution, rights management, and video-based advertising solutions.

Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions.

Media

Contact: John Steere, Chief Marketing Officer

Tel: +86 (21) 6385-8880

Email: pr@yooya.co

Website: www.yooya.co

Apr 2016 (Shanghai) – Yooya, one of China’s fastest growing online video networks, revealed today that the company has recently signed five new video rights owners as content partners, helping to further fill China’s voracious appetite for online entertainment.

The new content partners include Automobile Onion Rings, Baozou Automobile, gourmet channel Kitchen Pose, Shuang Music, and comedy channel Amikun.  The new content partners between them have accrued over 200 million lifetime views. 

Driven by the rapidly expanding demand for such compelling content online, and an innovative B2B offering that blends key distribution, rights management, and advertising solutions, Yooya is confident of attracting even more content partners to its online video network

“China already has more than three times the number of online video consumers than the United States, with tremendous growth still ahead, so leading-edge advertisers are increasingly turning to online video as the go-to media for reaching their target demographics as effectively as possible,” says CEO Rick Myers.

“What’s been missing from the market so far though is the ability to easily and cost effectively bring the right video content and distribution partners into the advertising equation at scale.”

Yooya’s platform is great news for brands and advertising agencies in particular, who now have a single point of content for reaching millions of video consumers across all major video platforms in China, now that the Yooya network unites all the relevant business partners: content creators, online video platforms, and advertisers.

About Yooya

Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.

Yooya’s one-stop, technology-driven approach delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients.  

Media

Tel: (+86) 21-6385-8880

Email: pr@yooya.co

Website: www.yooya.com

May 2016 (Shanghai) Yooya has appointed John Steere as the company’s Chief Marketing Officer, effective immediately. Steere returns to Greater China where he has a fifteen-year track record in marketing and advertising agency management.

Working closely with Yooya CEO Rick Myers, Steere will join the company’s leadership team and be responsible for leading Yooya’s sales and marketing efforts across Greater China and Asia Pacific.

“John brings tremendous China marketing experience to his leadership of the Yooya team,” said Myers. “He will play a vital role in expanding Yooya’s partnerships with leading brands and agencies in Greater China and across the region.”

John has had a long career in consumer and shopper marketing, digital, and strategic planning. He first arrived in Chongqing in 1984, and was most recently Regional MD for Asia Pacific at Vivid Brand, a leading shopper marketing agency that was purchased by Publicis Groupe in 2015. Prior to that, Steere was CMO at McCann Worldwide Greater China, as well as MD for Momentum China. John has held various management roles throughout China and Asia on both the client and agency sides, with Saatchi & Saatchi, Visa International, Gartner, and others.

Steere’s career successes include working with local and multinational brands to increase engagement with consumers in China and Asia Pacific. Steere was born in Vietnam and is of Chinese and American ancestry.

John Possman, Chairman of Yooya, commented, “With the technology, distribution and content partnerships we already have in place, the vital next step for us was to bring on Steere, a seasoned China professional, to further drive our brand and sales efforts.”

John Steere said, “I’m delighted to return to China, home to the largest and most dynamic online video market in the world and nearly 500 million avid video consumers. I’m excited to be part of the Yooya mission to deliver to brands and advertisers the most effective solutions available for connecting with this amazing audience.”  

About Yooya

Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.

Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions.

Media

Contact:         John Steere, Chief Marketing Officer

Tel:                 +86 (21) 6385-8880

Email:            pr@yooya.co 

Website:        http://www.yooya.co/

Apr 2016 (Shanghai) – Yooya, a fast growing multi-platform online video network in China revealed it recently closed its Series Seed financing round at a US$13 million post-money valuation. The company will push ahead with plans to further build out its video distribution services, enhance its rights management capabilities, and deploy an enlarged suite of video-based marketing and advertising solutions. FastForward Innovations Limited led the latest investment round, with previous investor Dream Incubator Inc. of Tokyo also joining the round. Currently, with over 200 million network views on average per month, Yooya predicts it will hit more than 800 million video views per month before the end of 2016, representing month-on-month growth of 40%. “The three-way intersection of China, entertainment, and online video makes for one of the most exciting media and marketing arenas worldwide today. Advertisers in particular are hungry for new solutions to tap into this fast-growing, media—solutions which also require access to both comprehensive distribution and the best creators in China,” says CEO Rick Myers, who highlights that Yooya has a deep portfolio of targeted advertising solutions for both Chinese and international advertisers. Yooya offers video advertising technology (adtech) solutions that allow marketers to reach targeted online video audiences based on their target demographics in China. Yooya also provides video licensing and rights management services to a rapidly rising number of both China and international rights owners and leading content providers. “China is the world’s second largest economy behind the United States. The Chinese entertainment industry experienced tremendous growth and monetization in 2015 and is expected to surpass the US market in the first half of 2016. Yooya is very well positioned to be at the forefront of this growth. Yooya’s target market, the Chinese millennial, is large, lucrative, and pre-disposed to consume their video content online—and not via TV,” said CEO Lorne Abony of FastForward Innovations. Yooya has deals in place with 20 of the country’s leading online video platforms, including Youku Tudou, Baidu-owned iQiyi, Sina, and Sohu. Today China has three times more online video users than the US, and half a billion smartphone users, who consume more video online than all of YouTube globally. Yooya forecasts that by 2020 China will become the largest market for many global content companies and consumer brands. About Yooya Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions. Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients. Media Tel: +86 (21) 6385-8880 Email: pr@yooya.co Website: www.yooya.co

Apr 2016 (Shanghai)  China’s online video network Yooya has now signed twenty platform partners, reaching this milestone a year ahead of schedule. Yooya also continues to add new content partners, and is driving over 250 millionvideo views each month.

In hitting this significant milestone, the company has now put in place comprehensive commercial and distribution deals with every major video platform in China, including Youku, Tudou, iQiyi, Tencent QQ, Sohu, Bilibili, 163, PPTV, Acfun, Wasu, Meipai, HunanTV, LeTV, V1, Toutiao, Wechat, Miaopai, Meila, Meili, and Sina.

“With these new platform partners, Yooya has more than 95% reach into China’s online video market that boasted 450 million video users in 2015. The figure is projected to rise to 700 million video users by year-end,” according to Yooya CEO Rick Myers. 

“As a central distribution hub, Yooya now removes the complexity for rights owners and content creators to get broad access to the entire China market. 

“For advertisers, reaching our latest major milestone provides unrivalled opportunities to engage with their targeted audiences,” Mr Myers adds.

Yooya’s online video platform brings together content creators, online video platforms, and advertisers for the benefit of all three. Yooya provides distribution, rights management, and powerful new advertising solutions that both monetize content and create marketing opportunities, while also providing quality, rights-protected content to China’s voracious consumers of online video.

About Yooya

Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.

Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients.  

Media

Tel: +86 (21) 6385-8880

Email: pr@yooya.co

Website: www.yooya.co

Apr 2015 (Shanghai) – As China’s leading video marketing services provider, Entertainment Direct Asia (EDA) recently introduced a series of exclusive content from INDMUSIC, the largest independent music video publisher on YouTube. INDMUSIC has forged strategic partnerships with over 2000 musicians, building an impressive library of high-quality video assets. Their most recent partnership with EDA promises to provide a steady stream of trend-setting music videos for China’s online video marketplace. Amongst this latest batch of content is the work of Pulsar Recordings, a Serbian music production house. These video clips feature a rich mixture of trance and deep house, two genres that have been met with acclaim worldwide. Pulsar Recordings is known for creating dynamic music video content with stunning visuals that are accompanied by powerful rhythms and pleasant melodies. This combination has marked Pulsar Recordings as a leader in the industry.

INDMUSIC has a presence on Youku, Tudou and Sohu. Each of these channels will be updated regularly with new videos every Friday. With this latest roll out of content, INDMUSIC has positioned itself as an authority on electronic music and aims to expand their reach with the introduction of additional music genres in the near future.

About Entertainment Direct Asia

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia

Mar 2015 (Shanghai) – The comedy TV series, Juhua Taoist, produced by the domestic online video studio Shanjian Film and exclusively launched online by EDA, has made its debut on over a dozen of China’s leading online video platforms. Combining high quality production and novel video content, Juhua Taoist was unanimously featured on the front-page on each of the leading online video platforms. Its premiere in the 1st week has over one million views and in total over two millions views so far. Juhua Taoist follows the story of a retired monk-turned-hero that defends society from an onslaught of demons and monsters. Blending the qualities of martial arts, dance and special effects, the series pays homage to the cinematic style made famous by the legendary Hong Kong director, Lin Zhengying.

After only two episodes, Juhua Taoist has sparked an impressive response from viewers and has triggered a meteoric rise in popularity. Through the help of brand sponsors and additional business partners, new episodes have are currently under production and will be aired shortly.

About Entertainment Direct Asia

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia

Sep 2015 (TOKYO) – The latest partnership between Japan’s next generation media and entertainment company, Breaker Inc., and top YouTube talent has lead to the creation of Stalking Vampire 2, the follow up to the popular Japanese YouTube web series. The sophomore season of the series has already had tremendous success in the first two weeks of its release, amassing over 18 million views. The concept began in 2013 with the release of Stalking Vampire, a “choose your own adventure” style narrative that cleverly utilized several features on the YouTube platform to allow viewers to directly engage with the content. Each viewer was able to react differently to the story and guide the characters as they fought to control the spread of vampires. The initial series was incredibly popular in Japan and currently has more than 10 million lifetime views. Stalking Vampire 2 follows this same style of viewer engagement but this time the series has included several of Japan’s top YouTube creators, including Hajime Shacho, MAHOTO, Seto Koji, PDS Kabushiki Gaisha, MEGWIN, and Takarabe Ryoji. These creators have more than 2.5 billion lifetime views between them. In addition, two of America’s top YouTube creators, Freddie Wong and Wong Fu Productions, are featured in the series as well. “This project was a big deal for me. There was already a massive fan base and I was excited at the opportunity to work with some of the best Japanese YouTube talent,” said Freddie Wong, CEO and co-founder of RocketJump. “I had a lot of fun collaborating and it was amazing to see how Squash Films approached the filming process.” The team at Wong Fu Productions added, “The opportunity to reach an audience outside of the United States was huge for us. The Japanese YouTube community is also incredibly talented, which made our decision to work on Stalking Vampire 2 an easy one. Squash Films’ enthusiasm and professionalism reminded us of ourselves when we were first starting off and we just knew we had to support them. We think that fans are really going to love what we’ve done for this second season.” The nucleus of this all-star cast is Squash Films, one of Japan’s best production teams. The group is renowned for their high quality video content and is considered an early pioneer in the Japanese YouTube scene. All of this talent has generated a massive buzz among Stalking Vampire fans and ultimately lead to the second season of the series amassing more than 15 million views in the first week alone. With such meteoric success, Stalking Vampire 2 has reached a major milestone within the Japanese YouTube community and has proven itself to be the gold standard among domestic video creators. Breaker Inc. hopes that this success will pave the way for other Japanese talent and help propel Japan’s domestic online video community onto the world stage. To this point, Alan Swarts, CEO of Breaker Inc., said, “Stalking Vampire 2 has been something that we’ve been planning and working on with SQUASH Films for quite some time. We knew that by including several of Japan’s top YouTube creators and working with SQUASH that we’d be able to make something truly special. Hitting 15 millions views in just the first week not only affirms our hard work but is also a major milestone for Japanese YouTube creators and the community at large.” Stalking Vampire 2 can be seen on YouTube here. About Breaker Inc. Breaker is Japan’s first next generation media entertainment company. Building on its unique technology and network of creators, Breaker develops complete entertainment strategies with video and social media to break down traditional barriers between Japan and the world for individual creators, artists, brands, and media companies. The company has partnered with Shanghai based Entertainment Direct Asia in order to introduce Japan’s premiere talent to the China market. Breaker was founded in 2013 by the former Vice President of MTV Japan, Alan Swarts and co-founder of Designed for Revolution, John Possman. For more information please visit: http://brkr.jp. Contact: Alan Swarts Telephone: + 81 (0)3-6447-4864 Email: press@brkr.jp

Apr 2015 (Shanghai) – One of China’s most popular online video channels, Yamashita’s One Minute Gentleman, has continued to attract a growing number of viewers. Last week alone, the China based video host attracted over 10 million new views across half a dozen online video sites. One Minute Gentleman is a web-based series that focuses primarily on Japanese pop culture. Hosted by Yamashita – the Japanese expatriate currently living in China – the channel expertly strikes a balance between Japanense and Chinese culture. The topics of debate include online trends, reviews on shopping, dining and nightlife, as well as, insight into the latest pop culture happenings. The channel was launched in China with the help of Entertainment Direct Asia, the online video management firm, and the partnership has played an integral role in Yamashita’s recent success. With such overwhelming viewer support, both parties expect One Minute Gentleman to begin collaborating closely with brands and advertisers. This next step will hopefully allow for Yamashita to expand production capabilities and continue to push the channel forward. As of now, One Minute Gentleman is primarily promoted on China’s top video sites, including Youku, Tudou, Tencent, iQiYi, Sohu and others. About Entertainment Direct Asia

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia 。

March 2015 (Shanghai) – China’s leading independent online video management company announces first joint venture with Breaker Inc. and their latest content partner, Yamashita.

New wave digital rights management group, Entertainment Direct Asia (EDA), has announced a new phase in their partnership with Breaker Inc., the Japanese media entertainment company. The pair has teamed up for their first joint venture in order to partner with Yamashita, the host of the popular web series One Minute Gentleman. Using both the EDA network in China and the Breaker network in Japan, Yamashita has begun to established a strong digital presence in two of the world’s largest online video markets.

One Minute Gentleman is a popular web talk show that utilizes strong visuals, dynamic storytelling and bold topics of conversation. This combination, in conjunction with EDA’s oversight and proprietary technology, has generated more than 25 million views on mainstream Chinese video sites such as Youku, Tudou, Sohu and Bilibili. The show has met similar success in Japan, thanks in large part to Breaker and their promotion efforts.

Alex Wang, General Manager of EDA, remarked, “I’m delighted at the opportunity to work with Breaker on this joint venture. Yamashita’s One Minute Gentleman has been met with a tremendous amount of success and we’re confident that it’s popularity in China will continue to grow as we move forward.”

Alan Swarts, CEO of Breaker, added, “Our partnership with EDA, especially as it relates to Yamashita and One Minute Gentleman, has been a huge success. We’re excited about the results that have stemmed from our collaboration and are looking forward to continuing our work together.”

EDA previously announced in August of 2014 that it had secured initial financing of US$1,200,000 from Tokyo-based strategic consulting and business development firm Dream Incubator as well as from angel investors from China, Japan, the United States, and Europe.

EDA was originally conceived and launched by digital media venture studio DFR Asia Ltd.

About Entertainment Direct Asia Ltd. (EDA)

 Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China. With EDA’s proprietary technology, content partners are able to instantly access the dozens of online video services and platforms that compete in the China market, all with minimal upfront effort. Leading video creators and rights holders worldwide turn to EDA and their advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, obtain detailed reporting on an asset-by-asset level, and maximize the value of their online video assets in China.  For more information please visit: www.edirect.asia.

About Breaker Inc.

Breaker is Japan’s first next generation media entertainment company. Using its unique network and technology, Breaker produces the complete entertainment strategy with video and social media that breaks barriers between Japan and the world for individual creators, artists, brands, and media companies. This concept has attracted various investors from around the world including: Designed for Revolution, Dream Incubator Inc., Gumi Ventures and others. Breaker was founded in 2013 by the former Vice President of MTV Japan, Alan Swarts and co-founder of Designed for Revolution, John Possman. For more information please visit: http://brkr.jp.

Jun 2015 (Shanghai) – China’s top independent online video management company’s partnership with Japan’s next generation media entertainment company gets results for Yamashita Tomohiro.

The new partnership between China’s leading independent online video management company, Entertainment Direct Asia (EDA), and Japan’s next-generation media company, Breaker Inc., is already paying dividends.

The first joint project between the two companies has begun to establish a strong digital presence in two of the world’s largest online video markets for Japanese artist and online video creator Yamashita Tomohiro, who is currently based in China.

Using both the EDA network in China and the Breaker network in Japan, Yamashita’s online programs have generated more than 100 million views on mainstream Chinese video sites as well as YouTube in Japan and globally outside of China, targeting Chinese speakers both at home and abroad.

The strategic partnership between EDA and Breaker is designed to spearhead management and monetization efforts in the budding online video markets of both China and Japan.

This partnership allows them to gain a firmer grasp on their neighboring markets and continue expanding their managerial and creative roles within each. As both the Chinese and Japanese online video spaces mature, the need for such strategic partnerships becomes increasingly vital.

Alan Swarts, CEO of Breaker, said, “Our partnership with EDA has been a huge success. Their valuable insight into the fragmented online video market in China has provided a significant value-adding role for Breaker and our content partners. As in the case of Yamashita, this partnership offers a legitimate and tested alternative for Japan’s next generation content creators to connect with Chinese millennials. We’re excited about the results that have stemmed from this collaboration and are looking forward to continuing our work together.”

Alex Wang, General Manager of EDA, said, “I’m delighted at the opportunity to work with Breaker Inc. This joint project involving Yamashita is evidence of the potential of this partnership. The project has been met with a tremendous amount of success and we’re confident that both the channel’s popularity and our relationship with Breaker Inc. will continue to grow as we move forward.”

EDA and Breaker Inc. are both portfolio companies of Asia’s first digital venture studio, Designed for Revolution (DFR Asia).

About Entertainment Direct Asia Ltd. (EDA)

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China. With EDA’s proprietary technology, content partners are able to instantly access the dozens of online video services and platforms that compete in the China market, all with minimal upfront effort. Leading video creators and rights holders worldwide turn to EDA and their advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, obtain detailed reporting on an asset-by-asset level, and maximize the value of their online video assets in China.  For more information please visit: www.edirect.asia.

About Breaker Inc.

Breaker is Japan’s first next generation media entertainment company. Building on its unique technology and network of creators, Breaker develops complete entertainment strategies with video and social media to break down traditional barriers between Japan and the world for individual creators, artists, brands, and media companies. Breaker was founded in 2013 by the former Vice President of MTV Japan, Alan Swarts and co-founder of Designed for Revolution, John Possman. For more information please visit: http://brkr.jp.

May 2015 (Tokyo) – Japan’s next generation media and entertainment company announces the launch of Breaker Lab, Japan’s first cultural epicenter for content creators.

Breaker Inc., Japan’s next generation media and entertainment company, has officially unveiled their latest creation, Breaker Lab, an exciting complex which is both a cutting edge digital studio and the cultural epicenter for Japanese content creators.

Located in the Harajuku district of Tokyo, this groundbreaking complex is the first studio of its kind in Japan. In line with the robust ethos of Japan’s online video marketplace, Breaker Lab will be open around the clock and serve as a hub for international as well as domestic content creators.

Breaker Lab boasts state-of-the-art studio equipment for videographers, photographers, and recording artists alike. The space has a sprawling main floor, vaulted ceilings, and an industrial aesthetic, all designed to provide an ideal shooting space for creators. In addition to being a place of work, Breaker Lab’s creative watering hole will serve as a cultural epicenter for Japanese artists fostering the dissemination of ideas and a community of industry peers and supporters.

Alan Swarts, CEO of Breaker Inc., said, “We’re pleased to announce the opening of Breaker Lab and are excited about our company’s invested role in the next wave of Japanese content creation. Breaker Lab is much more than a digital studio. It is a complex which functions as a center for creative exchange and as a multifaceted event space. It is the industry touch point for Japanese creatives.”

About Breaker Inc.

Breaker is Japan’s first next generation media entertainment company. Building on its unique technology and network of creators, Breaker develops complete entertainment strategies with video and social media to break down traditional barriers between Japan and the world for individual creators, artists, brands, and media companies. Breaker was founded in 2013 by the former Vice President of MTV Japan, Alan Swarts and co-founder of Designed for Revolution, John Possman. For more information please visit: http://brkr.jp.

May 2015 (Shanghai) – Entertainment Direct Asia (EDA), China’s leading video marketing services provider, has initiated a collaboration with automobile mega-channel GT Channel. GT Channel is the center of automotive entertainment with a growing number of automotive content creators and partners building a community for those passionate about automobile. The GT Channel community features star hosts Ian King and Rob Choo presenting exciting car-drift action and professional automobile information. Besides leading personalities, GT Channel also produces curated content such as Track Life and Behind the Smoke, with the latter entering into its fourth season already.

GT Channel has established a presence on Youku, Tudou, and Sohu, with new contents being selected and updated regularly every Tuesday and Thursday. With a strong community of car lovers, GT Channel’s enthusiast partners now have a home and foundation to share their energy and passion with their audience.

About Entertainment Direct Asia

Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia 。

Mar 2015 (Shanghai) – Entertainment Direct Asia (EDA), China’s leading independent online video management company, has announced several new licensing and content management deals with partners from China, the U.S., Japan, and Europe.

EDA licenses and manages online video content for one-stop distribution through the company’s partnerships with the more than a dozen leading online video portals and services in China. With their suite of proprietary technology, EDA provides rights holders with a streamlined solution for distribution, content management, monetization, and royalty reporting and payments in the People’s Republic.

Headlining this recent round of new EDA content partnerships are two of the industry’s largest multi-channel networks (MCNs): GT Channel and INDMusic. GT Channel is the world’s largest automotive MCN and produces dynamic content that features drifting, touge battles, rallycross, performance car reviews, automotive event coverage, and more. Operated out of Los Angeles, GT Channel offers unprecedented access to all things automotive—with content that will be in high-demand in China, already the world’s largest automotive market.

Scott Schlichter, CEO of GT Channel, said, “We’ve been looking to expand the scope of the GT fan base and the Chinese market was the natural next step. We’re confident that partnering with EDA is the best possible solution for us to tap into the tremendous market of automotive enthusiasts in China.”

In addition, EDA has also signed a marquis licensing deal with the INDMusic, the largest music distribution MCN on emerging platforms. With 1,900 channel partners and over 300 million monthly views, INDMusic provides a massive library of music content that features premiere global recording artists and concerts.

Brandon Martinez, co-founder and CEO of INDMusic, remarked, “Building partnerships has been a key part of our success and we’re confident that EDA is the partner most capable of helping us maximize the value of our premium video content in the China market.”

Rick Myers, CEO of EDA, recapped by saying, “I’m delighted to announce even more world-class new content partnerships for EDA. GT Channel, INDMusic, and our other new content partners represent exactly the kind premium online video content most in demand in China. We’re pleased and honored that content creators of this caliber have chosen to work with EDA to maximize the value and distribution of their online video content in China.”

A complete list of new signings include: GT Channel ; INDMusic ; Breaker, Japan’s first next generation media entertainment company responsible for cultivating some of Japan’s best emerging online video creative talent; Jump in the Pack, a YouTube channel hosted by Kris Carroll which features a series of videos dedicated to the online video game League of Legends with over 8 million views to date; Clean My Space, a YouTube channel hosted by Melissa Maker that teaches viewers various life hacks and lifestyle tips to help make day to day living easier; Elevated Visuals, a YouTube channel that features live action motorcross and action sports; and The Fat Kid Inside, a cooking and lifestyle channel providing healthy tips and recipes hosted by Erwan Heussaff.

EDA previously announced in August of 2014 that it had secured initial financing of US$1,200,000 from Tokyo-based strategic consulting and business development firm Dream Incubator as well as from angel investors from China, Japan, the United States, and Europe.

EDA was originally conceived and launched by digital media venture studio DFR Asia Ltd. www.dfra.com

About Entertainment Direct Asia (EDA)
Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China. For more information please visit: www.edirect.asia.

Aug 2015 (Shanghai) – ChinaNetCloud, one of the burgeoning number of cloud services in China, has announced a $9 million dollar A series, led by Juren Capital and followed by Jolly Capital.

Founded in 2008, the startup currently claims to be working with over 300 companies across the e-commerce, mobile, P2P lending and IoT sector.

According to the Founder and Managing Director of Juren Capital, Dr. Baotong Wang “China really needs this type of operations service, with a national focus on cloud computing, IoT, big data, innovation and more.”

The company was previously funded by an extended angel round, which included 500 Startups, ChinaCache and DFR Asia. It was 500 Startup’s CEO Dave McClure’s first investment in China back in 2010.

Founded in Shanghai in 2008, ChinaNetCloud manages large-scale internet operations. They have cut their niche in the market by partnering with a series of other cloud services in China, including Alibaba’s Aliyun, AWS, ChinaCache, UCloud and ChinaNetCenter. Currently, the company runs back-end servers and infrastructure for Chinese and international internet companies including Nokia, Dianping, ASOS, Xiaoshuoyi, ThePaper.com and Wandoujia.

“ChinaNetCloud ensures customers’ system are reliable, fast, and secure all the time,” said Steve Mushero, CEO and co-founder. He is one of the expat entrepreneurs in China, who previously served as a full-time CTO at Tudou. Back in 2008, Silicon Valley veteran Mushero and James Eron founded the company.

“Juren and Jolly share our vision for an on-line world, the importance of world-class internet system operations, and how OpsStack will dominate the market,” he added.

Founded 2013 with a focus on early-stage high-tech industries, Juren Capital’s portfolio companies include Zylox, LoopMaster Energy, Zhonghai Ocean, and 9188.com. Its name comes from “Nine Considerations & Perfect Virtues” from Confucious’ famous Analects. Jolly Capital is part of the Jolly Group, a large public diversified company with interests in biotech, infotech, green chemicals, financial.

China’s public cloud service will be a one-billion RMB market by 2016 with an overall annual growth rate of 38.6%, according to IDC. The Chinese cloud market has been heating up with the entrance of domestic internet giants BAT and foreign players including AWS and Azure.

by Technode

Nov 2013 (Shanghai) — Digital consumer and fan engagement firm Entertainment Direct Asia (EDA) teams up with Skullcandy to further cement Skullcandy’s brand in China as a curator of cutting edge lifestyle.

This bold cross-medium campaign is powered by Lojiao, a suite of interactive tools developed by EDA, offering Skullcandy a manageable and measurable way of empowering connections with its digital fans.

The first of its kind, this campaign combines Skullcandy’s creative and experimental approach with the leverage of Lojiao’s powerful online fan community tools to turn consumers into brand advocates.

Centered around alternative music video content, the three-month “SkullcandyTV” campaign consists of 26 episodes, each featuring live performances and backstage interviews with artists such as the Kaiser Chiefs and Hot Chip. The cutting-edge video content, provided by Australian on-demand live music company Moshcam, will be released periodically online and displayed on-site by Skullcandy’s retail store partners.

Digital marketing for the campaign will use Skullcandy’s existing strengths in social media channels and partnerships—including efforts through Xiami, Weibo, Wechat and QQ channels—to reach the large Chinese audiences. The extensive digital marketing and promotional push will direct fans to Skullcandy-branded web and mobile fan community site, powered by Lojiao.

Designed and created by EDA, SkullcandyTV’s fan community sites feature a powerful loyalty system. Using Lojiao’s gamification tools, the SkullcandyTV fan community site encourages fans to earn loyalty points by engaging with the branded content beyond simple likes or plays. By sharing a video or answering video trivia questions, for example, fans acquire points that can be redeemed for exclusive online and offline offers.

Vivian Tu, Marketing Manager of Skullcandy China, said, “We are building Skullcandy around the world and in China as an exciting lifestyle brand—an image that our consumers want to identify with and which reflects their identity and outlook on life. Our collaboration with EDA lets Skullcandy offer our fans their own unique, highly engaging, and dedicated community, and it lets us tap this fan community in future marketing campaigns and product releases.”

Gonz Ferrero, CEO of EDA said, “We are extremely excited about the opportunity to work with Skullcandy to help further strengthen the relationship between Skullcandy and their very passionate Chinese customers. Skullcandy is in the vanguard in demonstrating that, for the world’s best brands, it’s not about counting followers or likes—but rather about delivering the real engagement that customers crave.”

Digital media venture studio Designed for Revolution Ltd. (DFR Asia) originally conceived and launched EDA, and plays an ongoing management role.

About EDA

EDA helps artists, celebrities, brands and content owners unlock the passion of their digital customers and fans by providing online consumer engagement tools. Lojiao delivers customized fan hubs for managing social media communications and content, helping to transform passive online users into active fans. Lojiao was conceived and launched by Designed for Revolution (DFR), a digital media venture studio that creates, builds, and scales startup ventures in and for Japan and China. For more information please visit www.edirect.asia.

About Skullcandy

Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming, and 2XL by Skullcandy brands. Skullcandy became one of the world’s most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space. The company’s products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com.

About DFR Asia

Designed for Revolution (DFR Asia) is the first startup venture studio in Asia and the first in the world focused exclusively on media and entertainment. Founded in 2008 by Asia media and technology veterans John Possman and Rick Myers, DFR, under its venture studio model, conceives, sets up, funds, and scales new startup ventures from inception. The company’s ventures in Japan and China are leading the transformation now taking place in digital media, mobile, and entertainment in Asia. For more information please visit: www.dfra.com.