Designed for Revolution

Media & Entertainment Networks

The Revolution
We built DFR to revolutionize
how the best new ideas in
digital media & entertainment
get brought to life in key Asian markets.
The Design
We designed DFR as a venture
studio: a “studio” where we
conceive, launch and grow
new startup ventures that will
drive the revolution.
The Reach
We reach China and Japan: The
world’s 2nd and 3rd largest
economies. Home to over 500
million of the world’s most
voracious media consumers.
Ventures
DFR ventures are companies we conceive, launch, fund, and build from scratch.

Breaker

Next generation media company for Japanese creators and brands 

Yooya

Unifying China’s online video opportunity

Ynos

     Asia’s leading international      live music community 

2muse

                Branded music                    entertainment for China 

TEAM
John Possman Cofounder & CEO

Based in Tokyo, John is a Cofounder and the CEO of DFR.

Prior to DFR, John had a long career in the entertainment industry in Asia, including serving as a Vice President of EMI Music Inc., Senior General Manager of the Virgin label in Japan, Vice President of International Marketing and A&R at EMI Music Asia, and Director of International Marketing at Sony Music Entertainment.

John graduated from UCLA, having also attended the International Christian University (ICU) in Tokyo.

Rick Myers Cofounder & COO

Based in Shanghai, Rick is a Cofounder and the COO of DFR.

Prior to DFR, Rick had a long career in technology in Asia, including serving as General Manager of Asia for InfoGear Technology Corporation (acquired by Cisco in 2000), managing the System Software and Developer Relations groups for Apple Computer Asia, and as one of the first employees of the localization company Pacifitech Corporation in Japan.

Rick graduated from UCLA with honors, having also attended Nagoya University in Japan and Yonsei University in Korea.

Based in Tokyo, John is a Cofounder and the CEO of DFR.

Prior to DFR, John had a long career in the entertainment industry in Asia, including serving as a Vice President of EMI Music Inc., Senior General Manager of the Virgin label in Japan, Vice President of International Marketing and A&R at EMI Music Asia, and Director of International Marketing at Sony Music Entertainment.

John graduated from UCLA, having also attended the International Christian University (ICU) in Tokyo.

Based in Shanghai, Rick is a Cofounder and the COO of DFR.

Prior to DFR, Rick had a long career in technology in Asia, including serving as General Manager of Asia for InfoGear Technology Corporation (acquired by Cisco in 2000), managing the System Software and Developer Relations groups for Apple Computer Asia, and as one of the first employees of the localization company Pacifitech Corporation in Japan.

Rick graduated from UCLA with honors, having also attended Nagoya University in Japan and Yonsei University in Korea.

NEWS
Yooya Tops One Billion Monthly Video Views
Nov 2016 (Shanghai) a�� Yooya today revealed that videos in its online video advertising network exceeded one billion views in October, in fact reaching nearly 1.2 billion views for the month. Total monthly views have increased by over 600% in the last twelve months. Through its network Yooya pr...
Entertainment, Sports & Gaming Dominate Online Video in China, Yooya Reports
Oct 2016 (Shanghai) a�� Yooya today has announced that its 3 most popular Online Video categories amassed 546 million views in September, 2016. Yooya, one of Chinaa��s largest online video networks, was founded to provide the greatest distribution reach for local, regional and global content...
Yooya Breaks 700 Million Monthly Video Views
Aug 2016 (Shanghai) a�� Yooya,A�today has announced that it has surpassed 730 million monthly video views for July, a year ahead of plan and only two years after the companya��s founding. ...
Yooya Reaches 100 Content Partner Milestone
Jun 2016 (Shanghai) - Yooya today announced that 16 new content partnerships, all originating in China, were signed in June, bringing the total to 100. Yooyaa��s highly engaging mix of Chinese and global online content is helping drive Yooyaa��s viewership to record levels....
Yooya Unveils New Partnership Program for Ecommerce Providers

March 2017 (Shanghai)A�YooyaA�today announced its new a�?Yooya for Ecommercea�? partnership program, designed to equip leading ecommerce providers and Tmall Partners (TPs) with the modern data, tools, and solutions needed to drive greater ecommerce conversion rates via online video marketing.

Yooya is Chinaa��s largest independent online video marketplace and boasts a network of hundreds of video content creators delivering nearly two billion online video views each month. The company connects brands with content creators and large-scale distribution channels in Chinaa��s highly fragmented media space.

China is not only the worlda��s largest online video market, but is also now the worlda��s largest retail ecommerce market globallya��with sales reaching nearly $900 billion in 2016A�and expected to reach $1.6 trillion by 2020.*

As a part of the new partnership program, select ecommerce partners will receive exclusive ecommerce and content management tools which will allow them to provide an integrated a�?online video path to conversiona�? marketing solution for their customers.

Rick Myers, Yooya CEO and cofounder, said a�?Yooya is leading the way in connecting brands with Chinaa��s most influential video content. Our partnerships with leading video platforms and content creators, together with our direct-to-ecommerce technology, let us help brands increase engagement and ecommerce results unlike anyone else.a�?

Together with its native video, digital brand amplification, and other video-centric advertising solutions, the company also provides powerful contextualized ecommerce connectivity via social media services such as Weibo and Weixin (WeChat) as well as through leading online video distribution platformsa��thus closing the last mile gap.

Yooyaa��s CMO, John Steere further added, a�?tools such as Yooyaa��s ecommerce connectors give us a competitive edge in not only helping our clients increase awareness and engagement of their brands along the customera��s path to purchase, but also in ultimately driving conversiona��the holy grail of all digital marketing.”

Yooyaa��s suite of video-based marketing and advertising solutions equips brands to overcome the massive challenge of marketing to Chinese audiences. The companya��s network of content creators and state-of-the-art analytics platform provide essential tools for greater success in the Chinese content and ecommerce market.

About Yooya

Yooya is Chinaa��s leading online video marketing and ecommerce marketplace. A�The company connects brands and agencies with content, distribution, and advertising solutions that drive massive awareness and measureable conversion.

*eMarketerA�&A�World Economic Forum

Topics:A�china online video,A�online advertising,A�Tmall Partners,A�online video marketing in China